You can set the ads that will appear on the web page / your blog

There is a feature filter (filter) in this program allows for you to manage the ads are eligible to appear in the web page / your blog.

You can even mem-block the ads that come from your competition (which has the same theme with the web / blog page) and select only the ads that are certain you want to show.

Google will also help you to choose ads that family-friendly that does not violate the rules they play.

Competitive Filter
Allows you to not enter in the web page / blog your ads from certain advertisers or from your competition.

Contextual Filter
Allows you to block mem-ads which are not relevant to the content (content) website / your blog, so that the ad will never appear in your pages.

Editorial Review
Participate in all the ads that are placed in the Google AdSense program has been in-review and approved by Google before they appear on the web pages / blogs.